2013 Fiat Strada

The style conveys the image of a strong and functional vehicle

The new Fiat Strada will be available in Italian dealerships from the end of January 2012. Made in the FIASA plant in Betim (Brazil), the new model will follow in the footsteps of South America’s leading light transport vehicle. With no fewer than 127,800 vehicles sold worldwide, the Strada was the second most popular Fiat Professional model after the Fiat Ducato in 2011.

The Fiat comes in three outfits (Working, Trekking, Adventure) and three body types (Short Cab, Long Cab, Crew Cab) for a total of six different versions. The most important innovation is the introduction of the Crew Cab version (for Working and Adventure versions), which can comfortably carry four people while maintaining a loading capacity of up to 650 kg at the same time.

Equipped with a powerful 95 HP 1.3 MultiJet 16v Euro 5 engine, the model is both versatile and multifunctional. This is demonstrated by the Working single cab version for professionals who are looking for a “purely commercial vehicle”. Interesting is the new crew cab version for mixed use allowing up to four people to be carried plus tools and materials.

For the most demanding uses, the E-Locker electronic locking differential is available to help tackle slippery terrain. All these features allow it to compete with larger pick-up trucks but with the added advantage of lower purchase price, running costs and fuel consumption.

Prices (before tax) range from 12,900 euros for the 95 HP 1.3 MultiJet 16v Working Single Cab version to 16,000 euros for the top-of-the-range 95 HP 1.3 MultiJet 16v Adventure Crew Cab version.

The Fiat Strada offers plenty of standard equipment: new instruments with trip computer, height-adjustable steering wheel (on Trekking and Adventure), door mirror manually adjustable from the inside and ABS. Additional standard features of the Fiat Strada Adventure include climate control system, fog lights, alloy wheels with 205/65 R15 oversized, lug tread tyres.

For extra versatility on the most demanding missions, Adventure versions come with a new standard electronic locking differential called E-Locker to effectively assist tackling slippery terrain in general, where the extreme performance typically offered by a 4X4 is not needed.

In detail, the system can lock the front differential, providing all the available torque to the wheel with the best grip to get the vehicle out of tricky situations: “off-road-like” performance combined with all the winning features of a 4×2. The E-Locker is convenient because it does not imply the extra costs of four-wheel drive, it does not penalise tare and payload and it has no impact on consumption and running costs (because the vehicle consumes like a 4×2 when the system is off). Proof of the Adventure’s off-road personality is the dashboard which, on E-Locker versions, is complemented by a supplementary compass and roll and pitch meter instrument.

Finally, when it comes to comfort, the Strada has a long list of optional equipment for customising your vehicle: radio with CD player, climate control system, sun roof, leather steering wheel (Adventure only) and alloy rims.